Stores have been pushing up Christmas merchandise earlier and earlier in recent years.
In 2021, Amazon and Walmart, afraid of tepid consumer demand because of the pandemic, initiated holiday sales as early as October.
The same pattern was repeated last year, effectively elongating the year-end holiday shopping season.
“I expect an ever-growing holiday season is here to stay, at least for the foreseeable future,” said Zak Stambor, senior retail & ecommerce analyst with Insider Intelligence.
Among the festive items were Christmas tree ornaments, festive ribbons, plush elves and tabletop ornaments.
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